This chapter describes the background of the two typical western fast food companies in china, which are kfc and mcdonald it also provides research. Competitors and companions: kfc and mcdonald’s in china its entry to cities in the southeastern part of china close to shenzhen and a few other major cities elsewhere in the country it accelerated its expansion from 1999 but was dwarfed by kfc’s even faster pace such cultivation expands demand for western fast food which attracts.
Mcdonald's and kfc used to be special places to go now there are lots of western-style brands in the market and mcdonald's and kfc are just window dressing.
Mcdonald’s no match for kfc in china as colonel rules fast food in a country that western companies ranging from dunkin’ brands inc to ebay inc have struggled to penetrate, yum has been.
The giants of western fast-food in china kfc the group comes up with a different slogan in every country in china it became “when china wins, i love it” during the jo of pekin in 2008 marketing china- smart tips for smart business in china marketing news and analysis for ceo, entrepreneurs, and top managers.
The first kfc restaurant opened in beijing on november 12, 1987, in the midst of sweeping economic reforms within the country in the months leading up to the historic opening, many doubted that a distinct and visible american enterprise like kfc could make a profit in the chinese market or that a western company could survive in such a climate. Kfc and mcdonald's — a model of blended culture (china today) its native country, in the past two years, china's mcdonald's have grown at a rate of 100 restaurants per year.